A historic number of Albertans don’t have enough to eat—and more than a third (35%) are children. The province’s food banks are seeing an average 174,311 people a month turning to them for aid, which far surpasses last year’s record demand.

The situation is dire.

Starting today, the Alberta Motor Association is rallying its one-million members to help, with a holiday fundraising campaign that includes a open_in_new virtual food drive. Albertans simply shop our online grocery store, select the food items they want to donate, and the equivalent value will be directed to their local food bank on their behalf.

Alberta families are in desperate need of our support, so we wanted to make it as easy as possible for people to be part of the solution,”
says Jane Flower, Vice-President of Corporate Purpose.

With our virtual food drive, you not only see a tangible expression of what a monetary donation buys—from baby formula to full-blown food hampers—you also make a meaningful impact in mere minutes, without even leaving your home.”

Other ways of getting involved include traditional monetary or food donations (in-person at any AMA location or online), or by booking a Community Mobilization Kit, which provides Albertans—regardless of whether they’re AMA members—with everything they need to host their own neighbourhood food drive. Learn more at FillOurFleet.ca

The AMA Community Foundation campaign runs Nov. 30 through Dec. 15. Our goal is to raise $225,000 and 50,000 lbs of nonperishables for food banks across the province, helping fill empty tables this holiday season and beyond.