Agriculture in the Classroom Canada  (AITC-C) has a new Executive Director.

Mathieu Rouleau brings a combination of leadership, agriculture, and finance experience to the group.

He co-founded École-O-Champ, a non-profit organization dedicated to agricultural education and AITC-C's member organization in Quebec.

 After starting École-O-Champ as a student project, Rouleau has grown it into a well-recognized organization, successfully growing the budget tenfold, expanding youth experiences throughout Quebec, and cultivating a motivated and engaged team.

Rouleau has his roots in agriculture growing up on a dairy, cash crop, and maple syrup farm.

He holds a Bachelor in Agricultural Economics, Agricultural Business, and Agronomy from McGill University.  

Rouleau will focus on implementing a new three-year strategic plan and continuing to build strong relationships with the agriculture and food industry to allow AITC-C to grow and thrive.  

He notes he's excited to lead a national team and collaborate with provincial members to educate and empower Canadian youth with essential agriculture knowledge and skills in both official languages.

"Tomorrow’s leaders are in the classroom today and it is critical they understand the importance of agriculture to nourish and grow our industry for the future."