Pembina and Breakfast Club of Canada believe that all kids should be given the opportunity to reach their full potential, and that a good day starts with a good breakfast. However, an astounding 1 in 5 Canadian children might not get that chance. In 2016, both organizations teamed up to help change this statistic with the launch of Pembina's signature giving and volunteering program, Fuel 4 Thought, which provides funding for breakfast programs in schools near Pembina's operations. 

Now, Pembina and the Club are very proud to announce a renewed $5 million partnership to support breakfast programs across Canada over the next five years. This is Pembina's largest charitable investment ever and solidifies Pembina as one of the Club's largest supporters. 

To build on this success and make sure even more kids can start their day with a full stomach, Pembina's increased investment will help Fuel 4 Thought grow bigger and better than ever.

Jaret Sprott, Pembina's Senior Vice President and Chief Operating Officer, Facilities, is the Executive Sponsor of Fuel 4 Thought and a volunteer with the program.

"It goes beyond making sure that kids get enough to eat, which is absolutely essential," he explains. "Through our partnership with Breakfast Club of Canada, we're also able to help move the needle on a major social issue that impacts everything from education to wellness, and I'm very proud that Pembina continues to step up to the plate and deliver on our commitment to communities." 

"A child's potential is limitless when they have food to fuel their brains," says Daniel Germain, Founder of Breakfast Club of Canada. "We must believe in them now, so they can build their future and this donation by Pembina will help pave the way for the next generation. We are honored and grateful to have their trust in providing a healthy breakfast to children across the country."

Pembina's commitment will help sustain the Club's existing programs and support the opening of new ones. When a breakfast program is implemented, school administration observes tremendous change in the culture of their school.

Since beginning the partnership in 2016, Pembina's contribution to Breakfast Club of Canada has reached a grand total of $6.5 million. 

Pembina supports breakfast programs across Alberta: Alexis Nakota Sioux Nation, Fort McMurray, Red Deer, Bon Accord, Calgary, Grande Prairie, Sturgeon Lake Cree Nation, Drayton Valley, Hinton, Valleyview, Edmonton, Mayerthorpe, Whitecourt, and Medicine Hat. They also support programs in Fort St. John, BC and Sarnia, ON.