Starting today, Canadian subscribers to Netflix may opt for a slightly cheaper option. The $5.99/month plan, which is the cheapest thus far of the Netflix pricing options, will have an average of 4 to 5 minutes of ads per hour. However, while the pricing may entice some consumers, there are also some limitations to the basic plan.
At launch, ads will be 15 or 30 seconds in length and will play before and during shows and films. According to Netflix, there will be a limited number of movies and TV shows that won't be available due to licensing restrictions and there will be no ability to download titles.
"In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. We’re confident that with Netflix starting at $5.99 a month, we now have a price and plan for every fan. While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community — and couldn’t be more excited about what’s ahead. As we learn from and improve the experience, we expect to launch in more countries over time," a release from Netflix Canada stated.
Canada will join 11 other countries that have the basic ad plan. Australia, Brazil, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US all have the plan as well.
Currently, Netflix charges $9.99/month for its basic plan, $16.49/month for its standard plan and $20.99/month for its premium plan.